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When his popularity reached a plateau in the late '90s, knew it was time to try something new, deciding to become somebody new: Chris Gaines, a brooding, leather-clad rock star. When ' new persona and his album was revealed to the public, they were unforgiving - they didn't think that he was playing a role, they simply though he'd lost his mind.
Granted, the story behind Chris Gaines - both the invented biography and the reasons why decided to become Gaines - is more interesting than the record itself. Instead of encapsulating mainstream pop from the mid-'80s through the end of the '90s, thereby sounding like a true 'greatest hits,' it's basically the state of adult pop at the close of the '90s. Essentially, the record is anchored in the acoustic balladry constructed for 's 'Change the World,' with little touches of rock, lite funk, and pop-craft. While the tunes might not have much flair, they're all sturdy, whether it's the silky ballad 'Lost in You,' the self-conscious tribute 'Maybe,' the folky 'It Don't Matter to the Sun,' or the -styled 'Unsigned Letter.' Judged as ' first pop album, it's pretty good, and if it had been released that way, it likely would have been embraced by a wide audience. As it stands, it's an album more fascinating for what it is than for the music itself.
I guess the record company wanted some new product in stores by Christmas, so Garth Brooks In the Life of Chris Gaines a.k.a. Chris Gaines Greatest Hits was released with the words 'The PRE-soundtrack to the movie The Lamb' written up the side of the CD tray. There was a flurry of hype: his new rock star look was unveiled, large posters.